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Nicotine Strengths - What's right for you?

on January 22, 2021

Vape juice is sold with varying levels of nicotine, and picking the right nicotine strength is an important decision for a new vaper. Too much and you might wind up coughing, too little and you may wonder if vaping will even work for you. Use the below guide to help direct you to the right level of nicotine.

Note: Everyone's different, the below is a general guide only.

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Low vapor production

Discreet clouds, similar to the smoke produced by a cigarette. This grouping includes most pod systems on the market, as well as mouth-to-lung (MTL) tanks with a very tight airflow. High-strength nic salts are the most popular choice for this category. (Several e-liquid manufacturers don’t even make flavors with regular nicotine at strengths over 6 mg/mL anymore.)

  • Regular nicotine: 12-24 mg/mL
  • Nicotine salts: 20-35 mg/mL

Medium vapor production

Clouds, but not of the massive variety. Devices that fall in this category can come from practically any product range. This includes pod systems that take sub ohm coils, airier MTL tanks, and even sub ohm tanks that have a very restricted lung draw.

  • Regular nicotine: 6-12 mg/mL
  • Nicotine salts: 20-30 mg/mL

High vapor production

Big clouds. This includes powerful sub ohm tanks and rebuildable atomizers with large airflow channels. Finding nic salts for this category may not be easy, because these devices put out so much vapor that it’s very easy to get too much nic too quickly. Most vapers who use sub ohm devices usually go for regular nicotine juices at very low strengths. Even 6 mg/mL e-liquid may be too strong considering the vapor volume delivered by some of these devices!

  • Regular nicotine: 1.5-6 mg/mL
  • Nicotine salts: 1.5-6 mg/mL

When it comes to quitting smoking, we advise new vapers to try a low vapor device—either a pod system or MTL tank. These will emulate the draw of a cigarette, which may help smokers smoothly transition to vaping.

But many people prefer a restricted direct-lung draw, or even a fully open draw, and in that case a more powerful pod system or a sub ohm tank might be the best choice. You may have to experiment with different kinds of devices. There is no right or wrong!

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