How to Choose the Right Nicotine Strength in NZ

Choosing the right nicotine strength is one of the most important decisions when it comes to vaping. Too little and it may not satisfy, too much and it can be uncomfortable. This guide is designed to help you understand the options available in New Zealand.

Understanding Nicotine Strength

Nicotine strength in e-liquid is measured in milligrams per millilitre (mg/mL). In New Zealand, nicotine-containing e-liquid is regulated under the Smokefree Environments and Regulated Products Act, and there are limits on the concentration that can be legally sold.

As of the 2025 regulation changes, nicotine e-liquid sold in NZ must comply with specific concentration limits. Always ensure the products you purchase are from a compliant retailer.

Common Nicotine Strengths Explained

Low Strength (1.5mg – 3mg)

Lower nicotine concentrations are generally suited to those who were light smokers, or those who have already reduced their nicotine intake over time. These strengths are typically used with sub-ohm devices that produce larger amounts of vapour.

Medium Strength (6mg – 12mg)

This range is often associated with moderate smokers. Freebase nicotine at these levels is commonly used in mouth-to-lung (MTL) devices, which produce less vapour and deliver a more cigarette-like experience.

Nicotine Salts (Salt Nic)

Nicotine salts use a different form of nicotine that is smoother to inhale at higher concentrations. They are commonly used in low-powered pod devices. Salt nic is often preferred by those who want a stronger nicotine experience without the harshness associated with high-strength freebase nicotine.

Freebase vs Salt Nicotine — Which Strength is Comparable?

Because salt nicotine is absorbed more efficiently, a lower mg/mL salt nic e-liquid can feel comparable to a higher strength freebase e-liquid. This is worth keeping in mind when comparing products.

Factors to Consider

• Your previous smoking habits — heavier smokers may require higher nicotine concentrations initially
• Your device type — high-powered sub-ohm devices are generally used with lower nicotine strengths; pod systems with higher strengths
• Your preference for throat hit — freebase nicotine at higher strengths produces a stronger throat hit; salt nic is smoother

A Note on NZ Regulations

New Zealand's vaping regulations exist to ensure product safety and to restrict access to minors. When purchasing nicotine e-liquid in NZ, you must be 18 or over and purchase from a licensed retailer. At 2020 Vapes, all products are sold in full compliance with the Smokefree Environments and Regulated Products Act and the 2025 regulation updates.

If you have questions about which products are available and compliant, our team at our Whangārei or Dargaville stores, or via our online store, can point you in the right direction.